To start, "Punk was diametrically opposed to massification," the idea that one could escape/didn't need to abide by standardized attitudes, perspectives, or opinions was the whole point ("Punk Crock: Whistling Eternal Yesterday). This ideology separated punk aesthetic from popular culture.
The act of looking is tied to the punk's individualistic/outsider ideology because the images and visual art which are created through this subculture represent its values. For example, the use and creation of both zines and flyers were to reach small audiences in order to let them experience and share their values through readership and attendance to art shows.
These flyers, photos, and various other expressions of art reflect the ideology of the punk aesthetic, through the art's representation of the relationship of individuals to punk.
Photos like these, characterized by their dress and general haphazardness, show the ideology of this band, the Ramones. Their dress features ripped jeans and leather jackets which further exude the anti-establishment, anti-straight edge attitudes the punk aesthetic is known for.